News & Media

Shell Makes The Future Happen In London

Four-day festival, Make the future London, held from 30 June to 3 July at Queen Elizabeth Olympic Park. 

More than 3,000 kids walked through the doors of this exciting event, held for the first time in London to showcase bright energy ideas and provide a platform for innovation, conversation, and collaboration, about the future of global energy

It included a visit from Shell Eco-marathon who arrived in London for the first time in 30 years.


Shell Eco-marathon involved more than 200 teams from all over Europe competing on a specially designed track to see how fast they could drive on the equivalent of one litre of fuel.


British Company Pavegen is redefining sustainability in the built environment, through the creation of our pioneering flooring technology. It designed the project in association with Shell’s Live-Wire UK programme that supports young innovators.

The programme has been developed by a prize-winning entrepreneur, Laurence Kemball-Cook and has grown rapidly since its 2014 launch. Kemball-Cook said: “Our work with Shell has been pivotal to Pavegen’s growth.”
France, Airbus Helicopters Centre de Formation Technique, won the challenge with the best result of 2300km. France Universite Aix-Marseille came second and Switzerland, HE-Arc Ingenierie came in third place. Shell UKs Country Chair, Erik Bonino was trackside for the flag off ceremony and said: “This started out as a bet between colleagues, it’s now the Shell Eco-marathon. It has global reach and is truly remarkable. We are making history.”


Moreover, football icon Pelé, praised the festival for uniting generations and has become an ambassador for Make The Future. He first teamed up with Shell for the world’s first human and solar-powered football pitch in one of the most energy-deprived parts of Brazil, the Morro da Mineira Favelain Rio de Janeiro.

Pelé spoke about the project and said: “I’ve seen first-hand how Shell has brought bright energy ideas to life, having helped launch the first kinetic pitch in Rio. I’ve seen how amazing technology has reinvigorated the community, allowing Brazilian children to follow their passion in sport and learn about future energy solutions.”

Malena Cutuli is the Global Head of Integrated Brand Communications and Capability at Shell, she said: “It’s crucial that Shell supports young entrepreneurs in creating solutions to real-world energy challenges. We hope that this challenge will inspire more young people to come up with bright energy ideas.”


There were a record number of entries for this year’s competition and with over 300 teams of more than 3,000 students registered it was bound to be eventful…

Shell UKs Country Chair, Erik Bonino said: “It’s not just about competition. It’s about inspiring the next generation of scientists and engineers to make contributions to society and use experimental technology.”